Agenda 2030, Sustainable Development Goals: which are considered the most important?
An Ipsos poll, conducted in collaboration with the World Economic Forum in 28 countries around the world, analyzed citizens’ opinions on the 17 Sustainable Development Goals found in the 2030 Agenda.

An Ipsospoll, conducted in collaboration with the World Economic Forum in 28 countries around the world, analyzed people’s views on the 17 Sustainable Development Goals revealing that “Defeating Hunger,” “Defeating Poverty,” and “Health and Well-Being” are considered international priorities.
L’2030 Agenda for Sustainable Development is an action agenda for people, planet and prosperity signed in September 2015 by the governments of the 193 member countries of the UN. It incorporates 17 Sustainable Development Goals (SDGs) into a grand agenda for action. The Sustainable Development Goals involve everyone from governments to individuals, from the public to the private sector, with the goal of ensuring a better and more sustainable future by 2030.
What Sustainable Development Goals are considered priorities?
The survey asked 20,000 adults in 28 countries to rank the Sustainable Development Goals in order of priority, revealing a remarkable consensus among citizens of all countries around the world when it comes to top priorities. The top three SDGs prioritized internationally are:
- “Defeating Hunger,” which ranks No. 1 in 20 of the 28 countries and is in the top 3 in 6 other countries.
- “Defeating Poverty,” which ranks No. 1 in 4 countries and is in the top 3 in 20 other countries.
- “Good Health and Wellness,” which ranks No. 1 in 4 countries and is in the top 3 in 13 other countries.
This is followed by the additional three Sustainable Development Goals prioritized as “Clean Water and Sanitation,” “Decent Work and Economic Growth,” and “Quality Education,” which in 9 of the 28 countries surveyed also rank in the top 3.
Sustainable Development Goals: the role of governments, businesses and citizens
On average across all countries surveyed, half of the respondents (53%) say that their government is not taking enough responsibility for achieving the Sustainable Development Goals, while about 4 in 10 adults (42%) also think the same about businesses operating in their own countries and for 40 percent also the individual citizens are not doing enough. In contrast, an average of 22 percent believe that governments, companies, and citizens are meeting their responsibilities, even more than they should.
- The majority of respondents in 20 countries believe that their government is avoiding responsibility, especially in: Hungary (71 percent), Colombia (69 percent), South Africa (69 percent) and Brazil (67 percent).
- The majority of respondents think that companies are not doing enough, especially in: Chile (56 percent), Canada (55 percent), Turkey (55 percent), Great Britain (54 percent), Italy (52 percent), Hungary (52 percent) and Colombia (51 percent).
- Finally, the majority of respondents are critical of the actions of individual citizens, especially in: Turkey (60 percent), Hungary (56 percent) Italy (53 percent) and Canada (52 percent).
Important elements of reflection to define sustainability trends for this 2022 and the weight of this new sensibility in the creation of new welfare policies and collaboration between politics and business.


